Ra-Ste Co.

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Mission, goals, history

The Mission

Delivery of high-quality and healthy foods with a care to environment protection.

 

Targets and Objectives

- Delivery of various and healthy foods – canned fruit and vegetables.

- Delivery of products produced only by reputable Bulgarian and world producers ensuring full compliance with the standards, good practices and health control requirements.

- Delivery of products only in packages allowing easy recycling.

- Providing opportunities for wholesale deliveries within Bulgaria using the company’s own transport. This is especially valuable for large business chains having many stores throughout the country.

- Maintenance of adequate stock in Bulgaria allowing fast satisfaction of the needs for urgent wholesale deliveries to large store chains.

- Expansion of the business to neighboring countries.

- Adequate marketing and analysis of the Bulgarian market needs and the world trends, with the purpose of expanding the product range, increasing the variety of packages, supply of innovative products and packages.

 

Background
  
2008For the first time Ra Ste Co. presented on the Bulgarian market the innovative package for fruit and vegetables Tetra Recart, produced by Tetra Pak. This product is used for packaging sweet corn, peas, green beans, vegetable mix, pineapple.
2008An agreement was signed on deliveries within Bulgaria for the chain stores of Carrefour.
2008Ra Ste Co. became distributor of Cavendish & Harvey Confectionary GmbH, a leading German producer of candy drops and leader on the European market in this class.
2008Cooperation with the Canadian producer of tinned corn cobs Lassonde was started.
2007Import of picked garlic in barrels from China was started. The product is aimed at the tinning industry.
2004An agreement was signed on deliveries within Bulgaria for the chain stores of Kaufland.
2004An agreement was signed on deliveries within Bulgaria for the chain stores of Maxima.
2003An agreement was signed on deliveries within Bulgaria for the chain stores of HIT.
2000An agreement was signed on deliveries within Bulgaria for the chain stores of BILLA.
1998Ra Ste Co. became official representative for Bulgaria of DEKO-FOOD, which later became part of Globus Canning Industry Plc., and since 2007 it has been a part of “D’aucy International” France/CECAB. The company offered the whole range of the producer’s vegetable tins. The Private Label program was very well developed.
1998Ra Ste Co. specialized in wholesale of tinned fruit and vegetables.
1995Specialization in distribution of non-alcoholic drinks, fruit juices and beer. Distributor of Coca-Cola; Gorna Banya, Devin and Hisarya mineral water;  Astika and Zagorka beer;  Rauch, Pfaner and BBB fruit juices.Among beer distributors at national level in that period, Ra Ste Co. occupied second place according to the quantity of Zagorka beer sold, and third place for the Astika beer.
1993Foundation of Ra Ste Co. having main business focus on wholesale of alcoholic and non-alcoholic drinks, chocolate products, coffee and cream. 
 

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